The Heat is On
A year and a half ago, Jillian and Jim were in the COVID lockdown along with everyone else. One day Jillian noticed a Facebook post about a new infra-red workout studio called HOTWORX opening in the local area. She was intrigued and started doing some research. Jillian has been interested in various types of ways to improve overall health and fitness. The uniqueness of the HOTWORX Infra-Red workout regimen was very enticing. After the lockdown was lifted, she visited the only open HOTWORX studio for a workout and was immediately hooked.
They had been looking for an opportunity to leave the corporate world behind as well as serve them into their retirement years and have more time for their grandchildren and travel. Franchising has always been an avenue that excited them both. The HOTWORX franchise structure seemed to be the perfect fit for them.
They then began pursuing the purchase of a HOTWORX studio franchise in the Parker area and opened in the Fall of 2021. The business is thriving and growing rapidly. They have 8 saunas in their facility. Each sauna can accommodate up to 3 people at a time. There are a total of 10 different workout options for members. Each sauna is equipped with a TV that broadcasts a virtual instructor for each of the workouts. These play on a continuous loop. Members can sign up for a session up to 3 days in advance.
HOTWORX is a virtually-instructed exercise program created for users to experience the many benefits of infrared heat absorption, while completing a 30-minute Isometric workout or 15-minute High Intensity Interval Training (HIIT) session. As the infrared heat penetrates your body causing you to sweat, the isometric postures further accelerate detoxification by physically removing the toxins from your organs through muscle contraction.
Some of the benefits from working out with infrared energy!
• Muscle Recovery and Cellular Joint Repair
• Improved Circulation
• Increased Calorie Burn (30% more than other heated exercise)
• Pain Relief
• Lowers Blood Pressure
• Weight Loss
• Improved Immunity
Science backs up the theory behind using infrared energy during workouts to increase their effectiveness. Infrared workouts are shown to improve blood flow, optimize oxygen to organs, and accelerate metabolism.
According to the National Institutes of Health, the use of infrared saunas can strengthen the immune system, improve immune response, reduce stress, and improve sleep. The detoxification process is also shown to improve skin tone and increase collagen and human growth hormone production.
Further proof is offered right on your phone. Participants have access to an app that counts the number of calories you’re burning not only during your class, but afterward as well.
All HOTWORX locations have 24-hour access, 7 days a week. When you become a member, you receive a code to get into the building and you download an app for your phone to schedule your workout times. It is extremely convenient and easy to do.
There are approximately 300 open franchises across the country. With an additional 700 franchises sold, but not open yet! If you travel often, you can upgrade your membership to include use at any location. More locations are “popping” up all the time!